founder-reflection
The Popliteus and the Driver
I didn't know I had a popliteus until my knee filed a complaint. Then Texas wind asked for power I couldn't pay for—and my driver became a polite suggestion.
Jim McCarthy
founder-reflection
Golf Karen
Not the internet Karen. Arizona Saturday—chirps, Sabres history, a piped drive into a tree on six, the hero shot in the water, and why scoring is still dirty work.
founder-reflection
Demo Day
Ninety minutes before the first golfer arrived, my son was sitting on a tee box at Torrey Pines while I fixed a bug in production. That's the story I expected to tell. It's not the story that matters.
motor-learning
Earning Your Way Across
The gap between the range and the course isn't something you think your way across. It's something you earn your way across — with the kind of practice that doesn't feel productive until it does.
founder-reflection
Breakfast Ball
Range felt like I had it. First tee said I didn’t. TPC Scottsdale, a breakfast ball, and the part nobody talks about—the searching, not the bad shot.
founder-reflection
The Playground
No context. No introductions beyond first names. No job titles. No history. Just two people and a tee box. Golf is the last playground.
founder-reflection
The Golf Dome
Alzheimer's took almost everything from my Uncle Tom. It couldn't take his swing. And it couldn't take his brothers.
builddontbuy
I Built a Fort
Most of us stopped building somewhere along the way. We started buying instead. Subscribing. Waiting for permission. This weekend I built a compliant, audit-aware business finance system in three hours — and remembered something dangerous.
WhyWePlay
A Love Letter to Golf
Golf taps into the part of us that once believed we might be the hero. Every round is a reset. A chance. One more swing before the streetlights come on.
WM Phoenix Open
What the Phoenix Open Reveals About Real Skill
The WM Phoenix Open doesn't reward perfect swings. It rewards swings that can survive noise, adrenaline, and disruption without falling apart. Pressure doesn't create problems—it reveals them. What remains when calm conditions disappear is what you've actually trained.
Golf swing mechanics
Most Golfers Are Trying to Install Software on Hardware That Can’t Run It
Understanding a swing change isn’t the same as executing it. Most golfers chase mechanics their bodies can’t support and wonder why it doesn’t stick.
Golf Improvement
Your Desk Job Is Quietly Wrecking Your Golf Swing
Most golfers blame their swing. The real problem? Desk jobs change your body—and instruction never adjusts. Here's why mobility matters more than mechanics.