Why We Built No Doubles And Why Google Gemini Validates Everything We Are Doing

When Bryson DeChambeau and Google announced the Google Gemini Swing Analysis tool, a lot of golfers saw a cool demo.

I saw something different.

I saw confirmation.

Confirmation that the exact technology we have been building — the same underlying pose tracking, the same AI reasoning layer, the same idea of simple upload and clear improvement — is the direction the entire golf world is about to move in.

But the truth is, No Doubles did not start because of Google Gemini.
It did not start because of Bryson.
And it did not start as a business idea at all.

It started because I wanted to build something meaningful with my son.

We both love golf.
We both wanted to get better.
And unlike the Google Gemini Swing Analysis tool — which arrived with a massive press rollout — our project started simply.

What if an average golfer could upload a swing and get one clear answer: what is wrong and how to fix it?

Not hype.
Not noise.
Not swing grades.
Just clarity.

Where No Doubles Actually Started

I dealt with the same frustrations every golfer deals with:

Too many tips
Contradicting advice
No practice plan
Not knowing which flaw matters
Feeling like you are guessing every time you stand over the ball

Nothing told me:

Here is the one thing costing you strokes, and here is the drill that fixes it.

So we started building it ourselves — not as a startup, but as a project between a father and son.

And that is how No Doubles began.

How We Accidentally Built Something Big

The idea was small.
The build was not.

We drifted into building an entire golf improvement ecosystem:

A swing flaw taxonomy
A mapped drill library
A motor learning based curriculum
A custom video upload pipeline
Pose extraction and telemetry
Frame synced overlays
A multi agent AI analysis system
A curriculum engine
Community features
Coaching pathways

It got big — far bigger than we intended.

At some point we had to stop and ask:

What does the average golfer actually need?

Not complexity.
Not ten new features.
Not a giant platform.

Just clear, daily, predictable improvement.

So we focused everything around one mission.

Fix the flaw.
Give the right drill.
Build the habit.
Eliminate doubles.

And Then Google Gemini Released Their Swing Analysis Tool

People will Google this, so we should talk about it honestly.

When the Google Gemini Golf Swing Analysis demo dropped with Bryson, my first reaction was simple:

Gut punch.

This is the biggest company in the world, paired with one of golf’s biggest personalities, showing technology that looked a lot like what we were building.

But that feeling lasted about thirty seconds.

The next thought was:

Validation.

Because the architecture they showed —
video upload,
pose landmarks,
AI reasoning,
corrections,
explanations —

It is the same system we developed from scratch.

We were not copying them.
We were parallel.

And here is the difference that matters.

Google and Bryson built a tech demo.
No Doubles is building a daily improvement system for normal golfers.

We are not trying to be flashy.
We are trying to be useful.

The No Doubles Beta What Works Right Now

We moved into beta the moment the full loop worked end to end.

Swing upload
Pose extraction
AI flaw detection
Clear explanation
Real drill mapping
Daily improvement plan
Simple feedback that anyone can understand

This is not theory.
It works today.

And it works for the average golfer — not just pros or influencers.

Why No Doubles Matters More Than Another AI Swing Analyzer

Golf does not need another gimmick, another toy, or another technical flex.

Golfers need:

Fewer doubles
Cleaner contact
One swing thought
Honest feedback
Drills that actually work
A simple plan they can follow

That is the gap No Doubles fills.

Not AI perfection.
Not looking like a tour pro.
Not stat tracking for the sake of stats.

Just real, predictable improvement.

What Comes Next

We are building No Doubles for me, for my son, for our friends, and for every golfer who wants a simpler, more enjoyable path to better golf.

Google Gemini showing up does not threaten us.
It proves we are on the right track.

And unlike a big tech demo, we get to focus on one thing relentlessly:

Helping real golfers stop making doubles.

If you are reading this, thanks for being part of the first step.
Upload your swing, try the drills, and lets make this game simpler together.