A No Doubles Christmas: Grateful, Humbled, and Still Standing

As we wrap up this year and head into Christmas, I’ve found myself reflecting less on what we’ve built and more on how we got here, and on the people who made it possible.

First and foremost, thank you.

To our beta customers, thank you for trusting us this early. And to be clear, we are still very early. Your patience, your feedback, and your willingness to stay with us while we build, rebuild, and refine this platform has meant more than you probably realize. You’re not just using No Doubles. You’re helping shape it, and we’re deeply grateful for that.

Our goal has always been simple, even when the execution has been anything but: to build a platform that genuinely improves golf instruction and makes it more accessible for the average golfer, not just the few who can afford endless lessons or have access to elite coaching.

To every partner who took a chance.
To every friend who offered encouragement, perspective, or belief when it mattered most, thank you.

And most importantly, to my family.

No Doubles began with Jimmy’s idea. He’s my co-founder and the original spark behind what this platform could become. Watching that idea grow from a simple conversation into something real has been one of the most meaningful and grounding experiences of my life.

To my wife, thank you for believing in us, for the steady encouragement, and for being a true partner through every high and low. And to our entire family, your support has been incredible. The patience, the understanding, and the quiet encouragement when this journey demanded more time, more focus, and more energy than expected has been motivating in ways I can’t fully articulate.

I’ve spent 25 years as a technology executive, leading teams, shipping products, and building platforms at scale. And yet, there were many moments this year where I felt completely lost in the woods. At times, that unfamiliarity came with a very real sense of imposter syndrome, even after decades in the industry.

That experience has been deeply humbling.

Building a startup has a way of stripping away titles and resumes very quickly. There were days when experience didn’t feel particularly useful, confidence was hard to find, and certainty simply didn’t exist. There was just the next problem in front of us, the next decision to make, and the hope that we were learning faster than we were breaking things.

And yes, we broke things.

We rebuilt the platform from scratch twice. Not because it was elegant or planned, but because we didn’t yet understand everything we needed to understand. Looking back, those rebuilds were less about failure and more about learning, about respecting the complexity of what we were trying to build, and about choosing to do it the right way rather than the easy way.

We changed video platforms to reduce complexity and improve reliability. We worked through code repository challenges, architectural missteps, and tooling that served us well early but couldn’t support where we needed to go. And I constantly had to remind myself to slow down, to resist the urge to immediately build every new feature idea, and to stay focused on what truly mattered.

At the same time, I’ve been genuinely grateful for the tools and progress that made this journey possible.

The maturity of modern engineering practices, combined with the rapid acceleration of AI, continues to leave me in awe. Tools like Cursor and Linear have enabled a level of speed and quality that simply wasn’t possible not that long ago. They’ve allowed us to move quickly while still being thoughtful, disciplined, and intentional in how we build.

That balance, moving fast while trying to build responsibly, has been one of the defining challenges and privileges of this journey.

Through all of it, No Doubles has remained grounded in a simple belief: golfers deserve better.

That belief pushed us to slow down and do the work thoughtfully. We used modern AI research tools to go deep into the foundations of golf instruction. Mobility. Kinesiology. Motor learning. We studied the classics, from Ben Hogan’s Five Lessons: The Modern Fundamentals of Golf, all the way through modern YouTube and Instagram instruction, the good, the bad, and the ugly. We looked honestly at what helps golfers learn, what creates confusion, and what quietly holds people back.

In the process, we consumed over three billion AI tokens researching, testing, and refining our thinking, not as an achievement, but as a reflection of how seriously we take the responsibility of building this the right way. Seeing one of the biggest names in golf later announce a similar analytical approach was validating, but more than anything, it was reassuring. It suggested we were asking the right questions, with the right intentions.

We’re still early. There’s a lot left to build. There’s still plenty we need to learn. And there will undoubtedly be more mistakes along the way.

But as we head into 2026, I feel an overwhelming sense of gratitude for how far we’ve come, for the people who have supported us, and for the opportunity to continue working toward something meaningful.

Thank you for believing in us.
Thank you for your patience as we continue to build.
And thank you for being part of this journey.

Merry Christmas, and here’s to what’s next.

No Doubles